levis

ave you heard of Levi’s? OMG!! I guess everyone knows this famous jeans’ brand!!

Are you Levi’s fan??!!

GOOD NEWS!! Levi’s Warehouse Sales is BACK!! So don’t miss this golden opportunity to grab something nice with low prices there.

If you visit the Facebook Page of one of the world’s coolest brands, Levi’s, you’ll see only localized updates on its Wall. For example, Facebook users from Malaysia will read updates on Malaysian offers, new arrivals and other local news. At a glance, Levi’s Pages seems like a local Facebook Page.

Many global brands such as McDonald’s and Coca-Cola maintain both global and local Facebook Pages. For instance, the global version ofMcDonald’s Page and the local ones likeMcDonald’s Malaysia and McDonald’s Singapore.

Levi’s adopts a consolidated approach, whereby it maintains only www.facebook.com/levis as its Facebook presence. No local Pages. To enable delivery of relevance contents, the company creates a globally consolidated platform to manage the Page. Local Levi’s teams access the platform to post updates and these updates are geo-tagged. On Facebook Page, it is set to display the tagged updates based on Fans’ locations (via IP-detection). I’m assuming such implementation requires customizations on Facebook end.

While consolidating the management of its Facebook Page, Levi’s is still able to deliver highly engaging localized contents. This is one of the best setup of Facebook Page I’ve seen.